This is the new TV com…

This is the new TV commercial by Sony for their forthcoming range of 3D enabled BRAVIA TVs. The advert will be rolling out across Europe over the next few weeks, but is already on screens in Spain, Italy and Portugal. Directed by well-known director Jonathan Glazer (Blur, Radiohead), the advert was shot in 3D using Sony's own 3D cameras, but is obviously uploaded here in 2D. The idea behind the advert is that viewers from a standard TV will have to imagine what the advert will look like in 3D. However, for those people lucky enough to live near a 3D-enabled Sony Style store, they will be able to view the advert in all of its Full HD 3D glory. This advert was unveiled at the UEFA Champions League final 2010 in Madrid, during which Sony also projected a specially commissioned 3D projection onto the side of two buildings. Check out some of the footage from these events elsewhere on our channel. For more information Sony's 3D range of products, visit www.sony.co.uk