While the demise of ESPN 3D is a blow to 3D programming on TV, a handful of 3D channels for 3D TV owners will still remain, as well as 3D video-on-demand programming offers from several operators. The question is - for how long? As the evolution of the ...
While the demise of ESPN 3D is a blow to 3D programming on TV, a handful of 3D channels for 3D TV owners will still remain, as well as 3D video-on-demand programming offers from several operators. The question is - for how long?
As the evolution of the television business continues, it is clear that the dearth of 3D content is at the heart of the lack of widespread consumer subscriptions to linear 3D cable networks. Following the shuttering of ESPN 3D, the number of 3D channels operating in the US will be reduced to five: 3net, n3D, Xfinity 3D, MSG 3D, 3net, and DirecTV Cinema.
Given the closure of ESPN 3D and the reduction of service to n3D, it is conceivable that 3D content delivered by pay TV operators in a non-VoD platform will wane as other programmers may follow ESPN's lead, as they did when it launched the first linear 3D channel in 2010.
Comparing 3D with HDTV further illustrates that the technology is under pressure because of the dearth of content. Unlike HD, little content aside from first-run theatrical is produced natively in 3D. The sale of high-end 3D TVs is likely to continue, however, the content consumed is likely to be theatrical.
Thinking to the future the apt question is whether 3D TV is an adequate proxy for the success or failure of 4K TV. Unlike 3D, 4K TV has the advantage that it will likely become the default video standard for content production. And, as the price of 4K televisions decrease, and replacement cycles put 4K TVs in homes, it is likely that 4K adoption will follow a similar trend to that of existing HDTV.
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